label.m was born out of the love for creativity and passionate dedication to the craft of hairdressing. Created in London in 2005 by Toni Mascolo, CEO and Sacha Mascolo-Tarbuck, Global Creative Director, the brand embodies London’s Brit-Cool collective of Fashion and Music.
The many years of product development experience combined with the legendary artistic team’s vision fuel the development of new styling techniques and dynamic product innovations that epitomize the latest couture and fashion trends through hair.
label.m formulations are where art collides with science. Conceived in salon, rather than in a laboratory, the dynamic, award-winning, fashion-led collection is loved by professionals and clients across the globe.
Launched in 2005 with 15 distinctive products, the current label.m collection incorporates 61 products categorised into a simple 4C system: Cleanse, Condition, Create and Complete. The extensive offering includes the Organic, Therapy Age-Defying targeting the 5 key signs of hair ageing and Lab Remedy; our new in-salon only professional treatment range.
label.m bridges the gap between fashion and hairdressing, pioneering new haircare trends and product innovations every season.
As the designers’ and session stylists’ hair care of choice, label.m is used backstage at London Fashion Week’s 70+ shows a year. To date we have worked with some of the biggest industry names and have launched many ‘beyond the catwalk’ exclusive brand collaborations with key British design talent: GILES and Todd Lynn.
Email us for a full catalogue: email@example.com