Finally hair care products just for men. These innovative grooming tools from London are designed specifically for the needs of the modern man. Well packaged, these products are used by salon professionals as well as the home user.
The name reinforces our commitment to provide a total and complete grooming solution for the modern man.
The modern man not only wants to look his best but has to, his modern lifestyle demands it. As men push the boundaries in fashion and Grooming ever further he demands the right tools and expects choice. We have created a range of products of utmost integrity and value, a range of innovative hair tools that truly understands men’s needs. We strive to create products that will embrace the modern man and the intricacies of his individuality without compromise.After the lifestyle constraints of the war years men and women were no longer content to live within the confines of ensuring class divide. Men and women would engage in new social activities with a new found desire for well-being. Gone were the de-mob suits, lifestyle good were in strong demand. As television and movie stars became the icons of the day men of all walks of life took increasing care in their appearance and grooming rituals. London’s take on fashion and grooming captured the essence of a changing time.
The rebirth of men’s grooming had began and for the first time it came from the streets. New found attitudes influenced fashion and trends were emerged to reflect this. The Kings Road was the stage and the world it’s audience. A new chapter of British grooming had began.
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